Updated on December 4, 2025
We are committed to respecting your privacy preferences as a user ("you"). This privacy policy is crafted to help you gain a comprehensive understanding of how your personal information is collected, stored, and utilized when you engage with this game ("the Application"). We strongly encourage you to read through this policy carefully to familiarize yourself with our privacy practices. By launching the Application or making use of any of our services, you are considered to have accepted the terms set forth in this privacy policy.
Information Collection and Utilization
1. In-Game Activity Data
We gather a variety of game-related data points, including click frequency, landing pages accessed, content viewed, app launch logs, permission configurations, functional status (whether features operate as intended), the number of applications installed on your device, app package names, device brands, network connection status, firebase_device_id, device model, SIM card¡¯s country of issuance, system language, and cookies that advertisers can store or retrieve. This data will be shared exclusively with authorized third-party analytics platforms: Firebase, Facebook Analytics, and our internal data statistics system (ECS).
2. Advertising-Associated Information
To provide personalized advertising experiences, we utilize your Android Advertising Identifier. This identifier is used solely for advertising and analytical purposes. It is critical to note that the Advertising Identifier does not contain any sensitive user information that could be used to personally identify you or your device. It is disconnected from personally identifiable information (PII) and any permanent device identifiers (such as SSAID, MAC address, or IMEI).
3. Network-Related Details
When you connect to the internet to use this game, we collect information about your network connection type (e.g., Wi-Fi, mobile data) and IP address. This information is vital for ensuring stable network connectivity during your gameplay sessions.
4. External Monetization and Analytics Data
Third-party Software Development Kits (SDKs) integrated into our Application may access certain pieces of information about you, including the following:
l Google Advertising ID
l Device-related data (e.g., device type, technical specifications, country where the service is used)
l Fraud prevention data (e.g., detecting click fraud in advertising campaigns)
l Demographic data (e.g., insights derived from your IP address)
l Data utilized for advertising, marketing, and analytics activities
l Cookies that advertisers may store on or retrieve from your device
Please note that the information collected by these third-party SDKs is managed exclusively by the respective SDK providers. We exercise no control over the practices of these third parties. The roster of third parties includes monetization partners such as Google Admob, Facebook Audience Network, IronSource, AppLovin, Vungle, Unity, Fyber, Amazon, and Pangle, as well as analytics partners like Firebase, Facebook Analytics, and our internal data system. Links to the privacy policies of these platforms are available in the "Third-Party Partners¡¯ Privacy Policies" section.
Legal Bases for Personal Data Processing
As detailed in the preceding sections, we process your personal data to achieve the objectives outlined in this privacy policy. The legal foundations supporting our data processing activities are as follows:
l Processing necessary to execute the contractual agreement between you and us (e.g., delivering the services you have requested and verifying your identity);
l Processing required to meet our legal obligations (e.g., complying with applicable accounting standards and fulfilling mandatory information disclosure requirements to law enforcement agencies);
l Processing grounded in our legitimate business interests (e.g., managing our user relationship with you, safeguarding the security of our services, and informing you about our products and service updates);
l Processing based on your explicit permission (e.g., placing specific cookies and sharing your information with third parties for advertising-related purposes).
In certain circumstances, providing personal data for the aforementioned processing activities may be a prerequisite for you to access the full range of our services and make complete use of the Application¡¯s features.
Information Collection Methods
1. Automatic Collection by the Game
When you launch and operate this game, the game¡¯s internal system will automatically gather the relevant information referenced earlier. This collection process strictly complies with the terms of this privacy policy and all applicable laws and regulations.
2. Collection Through Third-Party Platforms
If you download and install this game via a third-party distribution platform (e.g., Google Play Store), we may obtain certain pieces of information about you from that platform¡ªsuch as your device identifier and app download records. This information collection is carried out in accordance with the privacy policies of the respective third-party platforms and relevant legal provisions.
Information Security Protection Measures
We attach great importance to the security of your personal information and implement appropriate and reasonable measures to encrypt such data when necessary. These measures are designed to protect your data against risks including loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. Specifically, we take the following actions:
l Employ encryption technologies to encrypt, store, and transmit your personal information, thereby ensuring the security of data during network transmission;
l Implement strict access control protocols to restrict access to and processing of your personal information exclusively to authorized personnel. We also maintain detailed records of all access activities and conduct regular audits;
l Perform regular security assessments and vulnerability remediation on the game system and servers to prevent security threats such as hacker attacks and malware intrusions.
Information Retention Period
In general, access to your personal information is limited to employees who require it to fulfill their job responsibilities. We will retain your information only until the Application ceases its operations. Following the termination of the Application¡¯s services, all such personal information will be permanently deleted.
Your Rights
1. Right to Retract Consent
In cases where we process your personal information based on your consent, you hold the right to withdraw that consent at any point. Retracting your consent does not undermine the lawfulness of any data processing we conducted while your consent was in effect, nor does it affect the legality of processing activities performed by third parties.
2. Right to Access and Rectify Information
Within the scope allowed by applicable laws and regulations, you possess the legitimate right to access or correct the personal information we maintain about you. If you request a copy of your personal information, we will provide it to you free of charge without delay¡ªunless relevant laws explicitly permit us to impose a fee. However, we may limit your access if granting it would infringe upon the rights and freedoms of other individuals. You may also request the correction or update of any personal information we hold about you, except when you can complete such updates directly through our services.
3. Right to Request Erasure
You may ask us to delete any personal information we hold about you under the following circumstances:
l The information is no longer required to fulfill the original purposes for which it was collected or processed;
l You previously gave consent for the processing but have since withdrawn that permission;
l You object to the processing, and we lack compelling legitimate grounds to continue with it.
4. Right to Restrict Processing
You have the right to limit our processing of your personal information if any of the following situations apply:
l You challenge the accuracy of the personal information we are processing. We will restrict processing during the verification of the information¡¯s accuracy, which may lead to the interruption of some or all services;
l The processing is unlawful, and you oppose the deletion of your personal information, instead requesting that its use be restricted;
l We no longer need the information for processing purposes, but you require it to establish, exercise, or defend a legal claim;
l You object to the processing while we assess whether our legitimate reasons for processing take precedence over your rights.
We will only process your personal information that is subject to restrictions if we have your consent, or to establish, exercise, or defend a legal claim, or to protect the rights of other natural or legal persons, or for reasons of significant public interest. We will notify you promptly when any restrictions on processing are lifted.
5. Right to Object to Processing
If we process your personal information based on your consent, a contractual agreement, or our legitimate interests, you may object to such processing at any time in accordance with applicable laws. We may only continue the processing if it is necessary to defend legal claims or if other exceptions permitted by law are applicable.
6. Right to Require Notification to Third Parties
If we have shared your personal information with third parties, we will inform those parties of any requests you make regarding the correction, deletion, or restriction of use of your information¡ªunless doing so is technically impossible or would involve disproportionate effort. Upon your request, we will provide you with a list of these third parties.
7. Right Concerning Automated Decisions (Including Profiling)
Unless exceptions specified under applicable law apply, you have the right to avoid being subject to decisions that are based solely on the automated processing of your personal information (including profiling) and that have legal or similarly significant impacts on you.
8. Right to Data Portability
If we process your personal information based on a contract with you or your consent, and the processing is conducted through automated means, you may request to receive your personal information in a structured, commonly used, and machine-readable format. When technically feasible, we will transfer your personal information directly to another data controller¡ªprovided that this transfer does not harm the rights and freedoms of others.
9. Right to File a Complaint
If you believe we have violated your privacy rights, please contact us at mshabbirhussainuo47@gmail.com so that we can address your concerns promptly. You also have the right to lodge a complaint with the competent supervisory authority in the Member State where you reside, work, or where the alleged privacy violation took place.
Privacy Rights for California Residents
The California Consumer Privacy Act (CCPA) extends enhanced privacy rights to individuals residing in California, which are detailed comprehensively below. To exercise these entitlements, please refer to the subsequent section labeled ¡°Exercising Your California Privacy Rights.¡± If you are not a resident of California, this segment does not apply to your circumstances¡ªwe advise you to consult our primary Privacy Statement for relevant information.
1. Right to Disclosure and Information Access
You are entitled to obtain clarity on, and access to, the personal information we have collected about you over the past twelve (12) months. This includes the following key details:
l The distinct categories of information gathered in relation to you;
l The categories of sources from which this information was obtained;
l The commercial objectives that motivated the collection of your information;
l The specific pieces of information we have accumulated about you.
2. Right to Request Data Erasure
You hold the right to ask us to delete the personal information we have collected from you (and to direct our service providers to do the same). However, this right is subject to certain exceptions, which include but are not limited to scenarios where we or a third party require the information to:
l Deliver the services you have explicitly requested;
l Address and rectify errors within our system;
l Comply with the California Electronic Communications Privacy Act (as specified in California Penal Code Section 1546 and subsequent provisions);
l Conduct public or peer-reviewed scientific, historical, or statistical research that serves the public interest and adheres to applicable ethical standards and privacy regulations;
l Fulfill legally mandated obligations.
3. Information Retention Guidelines
l We may retain your personal data for an extended period if you have provided consent for such processing and have not subsequently withdrawn that consent. Additionally, we may be legally compelled to retain personal data for a longer duration to comply with legal requirements or official directives.
l Once the game Balls Drop Merge ceases its operations, all personal data in our possession will be permanently deleted from our systems.
4. Handling of Your Requests
Our objective is to respond to all verifiable consumer requests within 45 days of receipt. If unforeseen circumstances require an extension (which may be up to a maximum of 90 days), we will notify you of the reason for the delay and the revised response deadline via email, telephone, or other electronic communication channels. We will not charge a fee for processing or responding to your verifiable request¡ªunless the request is deemed excessive, repetitive, or clearly without justification. If we determine that a fee is necessary, we will explain the reasoning behind our decision and provide a detailed cost estimate before proceeding to fulfill your request.
5. Non-Discrimination Guarantee
We will not engage in any form of discrimination against you for exercising any of your CCPA rights. Practices that constitute discrimination include, but are not limited to:
l Denying you access to our services;
l Charging you differential prices or rates for our services;
l Providing you with inconsistent levels or quality of service.
6. Notice Regarding Minors¡¯ Data Collection
Our services are not designed for, nor intended to be used by, individuals under the age of 13. We do not knowingly collect personally identifiable information from children in this age group. If we become aware that we have collected such information, we will immediately delete it from our servers. If you are a parent or legal guardian and discover that your child under 13 has shared personal information with us, please contact us promptly to initiate the necessary removal procedures. Users between the ages of 13 and 16 have the right to opt in to certain data processing activities; alternatively, parents or legal guardians of users in this age bracket may contact us directly with any inquiries or concerns.
Rights for EU and UK Residents
If you reside in the United Kingdom or any other European Union (EU) Member State, you are entitled to the following privacy rights under EU data protection legislation:
l Confirm whether we are processing your personal data and obtain details about the specific personal information we hold regarding you;
l Request the correction or verification of the accuracy of your personal data;
l Submit a request for the deletion of your personal data;
l Ask us to cease processing some or all of your data if we lack a lawful basis to continue such processing;
l Obtain a copy of the personal data you have provided to us in a machine-readable format.
To exercise any of these rights, please send an email to mshabbirhussainuo47@gmail.com. We commit to responding to your request within one calendar month. If you believe we are not complying with applicable data protection laws, you also have the right to lodge a complaint with your local data protection authority.
Third-Party Privacy Policy Links
We have incorporated links to the privacy policies of our third-party partners within this document. These privacy policies are administered independently by the respective third parties, and we exercise no control over their content or enforcement. The provided links offer comprehensive details regarding how these third parties collect, utilize, and share user data. We strongly recommend that you review the privacy policies of these third parties with care. The specific links are listed below:
l Adjust: https://www.adjust.com/terms/privacy-policy/
l Unity: https://unity3d.com/legal/privacy-policy
l Pangle: https://www.pangleglobal.com/privacy
l Mintegral: https://www.mintegral.com/en/privacy
l Vungle: https://vungle.com/privacy/
l Max/Applovin: https://www.applovin.com/privacy/
l ironSource: https://www.is.com/privacy-policy/
Children¡¯s Privacy Protection
Protecting the privacy of children is a matter of utmost importance to us. We actively encourage parents and legal guardians to regularly monitor and oversee their children¡¯s online activities. If parents or guardians discover that their children have provided us with personal information without prior authorization, please contact us immediately. Upon receiving such notification, we will promptly delete the relevant personal information from our systems.
Privacy Policy Updates
Periodically, we may revise and update this privacy policy to accommodate business development needs or changes in applicable laws and regulations. Once revised, the updated policy will be published within the Application (or on relevant platforms associated with the Application). When appropriate, we will also notify you through a reasonable and accessible method. After receiving such notification, you may review the revised privacy policy in detail. If you do not agree to the terms of the revised policy, you have the right to discontinue using the game Balls Drop Merge. However, your continued use of the game following the policy update will be deemed as your acceptance of the revised privacy policy.
Contact Information
If you have any questions, feedback, or concerns regarding this privacy policy or our data processing practices, please contact us using the following method:
Email: mshabbirhussainuo47@gmail.com